Professor Tu-Lam Pham

Tu-Lam is an entrepreneur, professor and expert for digital business models. He is the founder of digital IQ, a training and consulting firm for digital business models, online marketing and social media. He is also a professor for e-commerce, digital marketing and entrepreneurship at the International School of Management in Munich. Prior to that, Tu-Lam was the Head of Performance Marketing at ProSiebenSat.1/SevenVentures (the digital ventures portfolio of one of Europe's largest media companies) and Director Performance Management at NETRADA (a leading e-commerce service provider for the fashion industry, now part of Arvato/Bertelsmann). Tu-Lam was also the founder and CEO of ENAMORA, a leading German online retailer for lingerie and swimwear. Tu-Lam studied economics in Mannheim, Toulouse, Munich and Cambridge and holds an MSc and PhD in Economics.